Our Story

Amae is an Italian brand based in Milan, founded in 2020, known for its keen eye on the latest trends while celebrating the beauty and sensuality of the female body.

The name Amae comes from a Japanese word meaning “the desire to be pampered,” and that’s exactly our mission: to indulge every customer, starting with our refined and elegant packaging—just like the pieces in our collection.

Our ambition is to make every woman and girl feel confident, sexy, and empowered in an Amae design, without ever compromising on quality, elegance, or sophistication.

The Amae Standard

Our collection draws inspiration from the world of luxury fashion, offering premium-quality garments made with carefully selected fabrics and textures that enhance the female silhouette.

Each Amae piece is delivered in our exclusive, signature packaging.

Any product not bearing these characteristics is not an authentic Amae piece.