Our history

Amae is an Italian brand based in Milan, born in 2020 which stands out for its attention to the latest trends, always highlighting the beauty and sensuality of the female body.

The term of Japanese origin Amae means "desire to be spoiled" and this is precisely the Brand's Mission: that is, to spoil those who purchase it starting from the Packaging, which is refined and elegant like the items in the Collection.

The Brand's ambition is to make girls and women who wear Amae designer pieces feel sexy and attractive without ever losing sight of quality, elegance and refinement.



Amae quality

Our Design in Italy Collection is Luxury inspired and our garments are of guaranteed quality with fabrics and textures that enhance the female silhouette.

All Amae garments are delivered within our Amae Packaging

All products that do not have these characteristics are counterfeit.